- Disney Lorcana, the popular trading card game, is collaborating with *Moana 2* to revive a nostalgic movie tradition: collectible giveaways. Moviegoers who attend screenings of *Moana 2* at select ODEON cinemas in Europe will receive an exclusive promo card titled *Moana – Adventurer of Land and Sea*. This collectible will also feature in an upcoming Lorcana set, but the promo edition includes unique branding, making it a prized item for fans.
This promotion echoes a bygone era when films often included such keepsakes, enhancing the cinematic experience and fostering a deeper connection between audiences and stories. These types of limited-edition collectibles were once staples of major releases, from trading cards to toys, and their decline has left a gap for many fans of immersive cinema.
The decision to revive this tradition aligns well with the synergy between Disney’s iconic storytelling and Lorcana’s growing fanbase. Disney Lorcana’s thematic focus on beloved Disney characters makes this collaboration especially fitting, as it allows fans to engage with Moana in both the movie and the game. By tying the promotion to specific cinemas, the initiative also incentivizes in-person movie attendance, addressing declines in theater audiences.
*Moana 2*, premiering on November 29, continues the legacy of the beloved 2016 film, promising another adventure for fans. The promo card’s design, celebrating Moana’s dual role as an explorer of both land and sea, perfectly complements the film’s themes and the collectible’s appeal.
This partnership benefits both the game and the movie. For Lorcana, it strengthens ties with Disney’s cinematic universe, offering existing players a unique card while introducing new audiences to the game. For *Moana 2*, the collectible creates additional excitement and encourages fans to attend screenings. This revival of in-theater exclusives also signals a push to recreate the magic of going to the movies as a multi-dimensional experience, which many argue is crucial to keeping cinema culture alive.
By combining storytelling, gaming, and nostalgia, Disney and Ravensburger (Lorcana’s publisher) successfully engage fans across multiple platforms, showing how modern media can draw on past traditions to enrich contemporary experiences. It’s a small but impactful gesture, reminding audiences of the joy these collectibles once brought while offering something new for today’s fans.