Former NFL superstar Tom Brady has made a significant contribution to the University of Michigan’s athletics by donating $7 million to launch a Name, Image, and Likeness (NIL) fund aimed at supporting current and future Wolverines student-athletes. This initiative is expected to be one of the largest athlete support funds in the Big Ten Conference.
The fund, named “Those Who Stay,” is designed to help retain top talent within Michigan’s athletic programs by providing financial incentives to student-athletes. The campaign has already raised over $600,000 in just three days, signaling strong support from alumni and fans alike
Brady, a former Michigan quarterback who went on to achieve legendary status in the NFL with seven Super Bowl titles, has been actively involved in supporting his alma mater’s athletic programs. In addition to his financial contribution, Brady’s apparel company, BRADY Brand, has partnered with Michigan to release a special collection of merchandise, including items featuring Brady’s iconic No. 10 jersey and the “GOATS U” hoodie. Current Michigan athletes, such as quarterback J.J. McCarthy, have signed NIL deals with BRADY Brand to promote the collection
This substantial investment underscores Brady’s commitment to fostering the development of student-athletes and ensuring that Michigan remains competitive in the evolving landscape of college sports.
