Private emails obtained by The Athletic have unveiled new details about Bill Belichick’s transition to the University of North Carolina (UNC) as head coach and the active role his girlfriend, Jordon Hudson, has taken in shaping the program’s public image.
Jordon Hudson’s Involvement in UNC’s Football Program
Despite not holding an official position within the university, Hudson has been deeply involved in the football program’s operations. Belichick has requested that Hudson be included in all internal communications related to the team. In a December 2024 email to UNC staff, Belichick wrote, “I am including Jordon on this email so she can also keep up with our postings. Can you include her on anything you send to me?” This directive has raised questions about the boundaries between personal relationships and professional roles within collegiate athletics.
Concerns Over Public Perception
Hudson has also expressed concerns about the public perception of Belichick’s son, Steve Belichick, who was appointed as the team’s defensive coordinator. In a December 22 email to UNC’s media team, Hudson wrote, “Though Steve Belichick is in fact Bill’s son, he should be depicted and represented as his own established, credible entity as opposed to an extension of Bill.” She urged the university to avoid using images of Steve and Bill together to prevent “visual prompts” that could fuel nepotism accusations.
Addressing Online Harassment
The emails also reveal that Hudson has been proactive in addressing online harassment directed at Belichick. She requested that UNC staff monitor and remove derogatory comments from social media platforms, including those labeling Belichick with inappropriate terms. UNC administrators confirmed that such content was being actively managed and removed.
Trademarking Belichick’s Legacy
In addition to her involvement in public relations, Hudson has filed multiple trademark applications for phrases associated with Belichick’s tenure with the New England Patriots, now rebranded with “(Bill’s Version).” These include well-known slogans such as “Do Your Job,” “Ignore the Noise,” and “Dynasty,” reflecting her efforts to manage and capitalize on Belichick’s brand.
Conclusion
Jordon Hudson’s active participation in the UNC football program highlights her significant influence in managing both the public image and internal communications of the team. Her involvement raises questions about the boundaries between personal relationships and professional roles within collegiate athletics. As the season progresses, it will be interesting to observe how her contributions impact the team’s dynamics and public perception.