WNBA star Angel Reese has called for a boycott of Nike following the brand’s recent promotional activities featuring Caitlin Clark, her rival and fellow WNBA player. The controversy intensified when Nike unveiled a $28 million advertising campaign highlighting Clark’s achievements, including a prominent billboard in Chicago—a city closely associated with Reese’s fanbase.
Nike’s Promotional Campaign
Nike’s campaign, which includes a Super Bowl advertisement, prominently features Clark, who signed an eight-year, $28 million endorsement deal with the company in April 2024. This deal is considered one of the most lucrative in women’s basketball history and includes a signature shoe for Clark. The campaign aims to capitalize on Clark’s rising popularity and marketability. citeturn0news13
Reese’s Response
Reese expressed her frustration on social media, criticizing Nike for what she perceives as a lack of recognition for her own contributions to the sport. She highlighted the placement of the Chicago billboard as particularly provocative, given her strong ties to the city. Reese’s call for a boycott has sparked a broader conversation about representation and marketing strategies in women’s sports. citeturn0search0
Public Reaction
The situation has ignited a heated debate among fans and analysts. Supporters of Reese argue that Nike’s focus on Clark overlooks other talented athletes, while Clark’s fans defend the brand’s decision, emphasizing her record-breaking performances and marketability. This controversy underscores ongoing discussions about equity and representation in sports marketing. citeturn0search2
As the debate continues, both Reese and Clark remain central figures in the conversation about the visibility and recognition of female athletes in the sports industry.
